THE ATTRACTION PROGRAM

 
Sometimes you just need a little attraction. Through existing and strong relationships with media across Canada as well as an engaged social media following, our affordable and effective PR Program may be right for you. There are three levels to select from:
 
PREMIUM ATTRACTION
$1,500 + HST

 
Services include:

  • Media release creation and distribution to top fashion and lifestyle media, including the likes of ELLE Canada, FASHION Magazine, The Kit, and Globe & Mail

  • Media release will include embedded images, quote from a company spokesperson, link to your media kit, high-resolution images, and/or lookbook, hyperlink to your website and social media, and notes on your latest venture/newsworthy update

  • Media interview scheduling via telephone or email as requested

  • Distribution of high-resolution images for media use

  • A dedicated Instagram post on @Magnet_Creative plus additional promotion through Gail McInnes’ personal social media accounts (Twitter, Instagram, Facebook, and LinkedIn) which boast a reach of over 35,000

  • Logo with hyperlink on website for 6 months

 
GOLD ATTRACTION
$500 + HST


Services include:

  • Media release inclusion with no more than 2 other complementary brands*

  • Media release creation and distribution to top fashion and lifestyle media, including the likes of ELLE Canada, FASHION Magazine, The Kit, and Globe & Mail

  • Media release will include embedded images, link to high-resolution images and/or lookbook, hyperlink to your website and social media, company bio

  • A dedicated Instagram post on @Magnet_Creative plus additional promotion through Gail McInnes’ personal social media accounts (Twitter, Instagram, Facebook, and LinkedIn) which boast a reach of over 35,000

  • Logo with hyperlink on website for 3 months

 
SILVER ATTRACTION
$250 + HST

 
Services include:

  • Media release inclusion with no more than other 7 brands*

  • Media release creation and distribution to top fashion and lifestyle media, including the likes of ELLE Canada, FASHION Magazine, The Kit, and Globe & Mail

  • Media release will include embedded images, link to high-resolution images and/or lookbook, hyperlink to your website and social media, company bio

  • A dedicated Instagram post on @Magnet_Creative plus additional promotion through Gail McInnes’ personal social media accounts (Twitter, Instagram, Facebook, and LinkedIn) which boast a reach of over 35,000

  • Logo with hyperlink on website for 1 month


**maximum 8 brands
*maximum 3 brands; no direct competitors

 
Overall messaging to be determined based on brands confirmed. All brands will have final approval on release before it drops to media. Contact Gail McInnes at gail@magnetcreative.ca or 647-283-1931 to determine which program will benefit you most. Free consultations available.
 
REQUIREMENTS

  • Must be a fashion, beauty, or lifestyle brand which is available to consumers across Canada

  • Must have an active and current website and social media accounts

  • Must be an independent Canadian-based business
     

HOW TO APPLY
Please email your preferred level, with a media kit, look book, website and social media links to gail@magnetcreative.ca.

 

Approved brands will be notified within 1 business day of submission. Each program will only move forward if enough interest is expressed. For sole-proprietors who receive financial assistance (Ontario Works, Disability, or Child Subsidy), please do not hesitate to let me know your situation - payment plans are available or fees may be reduced or waived based on your individual case. Proof may be required. All private information will be held in the strictest confidence.

Targeted outlets include fashion, beauty, and lifestyle media, including, but not limited to, the likes of ELLE Canada, FASHION Magazine, Flare.com, Refinery29, The Kit, Toronto Star, Nuvo Magazine, Dress to Kill, Globe & Mail, Bay St. Bull, Cityline, Marilyn Denis Show, The Social, eTalk, ET Canada, fashion stylists, and freelance writers. No current news outlets will be targeted due to Covid-19 focus in newsrooms around the world.

 © Magnet Creative Management 2020. All rights reserved

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