THE ATTRACTION PROGRAM
Sometimes you need a little attraction. Through our strong relationships with media across Canada as well as an engaged social media following, our affordable and effective PR programs and a la carte services can get your brand in front of those who matter.
The program reaches targeted fashion, beauty, and lifestyle media outlets, including ELLE Canada, FASHION Magazine, Flare.com, Refinery29, The Kit, Toronto Star, Nuvo Magazine, Dress to Kill, Globe & Mail, Bay St. Bull, Cityline, The Marilyn Denis Show, The Social, eTalk, ET Canada, and many others. We also look beyond media to reach influential names in the industry, including top fashion and celebrity stylists, costume designers, and freelance writers.
We’re transparent on the costs of our services so you can plan effectively during these challenging times.
Contact Gail McInnes at gail@magnetcreative.ca or 647-283-1931 to determine which program will benefit you most. Free consultations available.
There are two levels to select from:
SILVER PACKAGE
SERVICES INCLUDE:
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Inclusion in monthly e-mailers* distributed to national media outlets, print, broadcast, online fashion and lifestyle media, and fashion stylists
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Monthly e-mailer will include:
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Brief write up on latest brand news or announcement
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Embedded images
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Link to high-res images and/or lookbook
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Hyperlink to your website and social media
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Coordination of sample requests for media, editorial, and celebrity appearances
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A dedicated weekly post on Magnet Creative’s Instagram account
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Media monitoring
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Logo with hyperlink on magnetcreative.ca
$500 + HST PER MONTH, SIX-MONTH MINIMUM
*Overall messaging to be determined based on brands. All brands will have final approval on release before it drops to media.
GOLD PACKAGE
SERVICES INCLUDE:
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Monthly brand-focused media release creation and distribution to top national online, magazine, newspaper, and broadcast media
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Media releases will include:
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Details on latest brand news or announcement
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Embedded images
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Quote from a company spokesperson
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Link to media kit / high-res images / lookbook
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Hyperlink to your website and social media
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Company bio/boilerplate
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Media interview scheduling, as requested
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Coordination of sample requests for media, editorial, and celebrity appearances
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Dedicated weekly posts on Magnet Creative’s social media accounts
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Media monitoring and monthly reporting
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Monthly one-hour consultation with Gail McInnes
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Logo with hyperlink on magnetcreative.ca
$1,000 + HST PER MONTH, SIX-MONTH MINIMUM
The Attraction Program is open to independent Canadian fashion, accessory, beauty, retail, and lifestyle brands currently available to the Canadian market, whether online or in store. If you are interested in learning more about our programs or would like to virtually meet to discuss our services further, please contact:
Gail McInnes, Founder & President
647-283-1931